The full name is Original Equipment Manufacturer, literally translated as Original Equipment Manufacturer. In the cosmetics field, it refers to a brand owner who owns the brand, trademark, sales channels, and product concept and positioning, but does not produce the product themselves. Instead, it entrusts cosmetics factories with production qualifications and capabilities to complete the production and manufacturing of cosmetics according to the formula, packaging design, quality standards, and other requirements given by the brand, using the factory's site, equipment, and manpower. Finally, the finished products are labeled with the brand's trademark and sold in the market. For example, a niche beauty brand plans to launch a new moisturizing face cream and entrusts a professional cosmetics factory to produce according to its formula requirements, which is the cosmetics OEM mode.
Date:2024/12/30