If Daimei Yashi cosmetics OEM processing manufacturers conduct research on changes in the demand for cosmetics under the brand name

If Daimei Yashi cosmetics OEM processing manufacturers want to investigate the changes in demand for cosmetics from consumer goods brands, they can conduct comprehensive and in-depth research from the following perspectives:

Questionnaire survey: a detailed questionnaire is designed to cover the basic information of consumers (age, gender, region, skin texture, etc.), the cognition degree, frequency of use, purchase motivation, preferred product types (such as antibacterial hand sanitizer, anti allergy face cream, etc.), expected efficacy (antibacterial, anti-inflammatory, repair, etc.), acceptable price range, and access to product information. Utilize online survey platforms (such as Wenjuanxing and Tencent Questionnaire), social media, brand official websites, etc. to widely distribute questionnaires, and also invite consumers to fill out surveys in offline cooperative stores, exhibitions, and other places to collect a large amount of representative data.

User interviews: Conduct in-depth one-on-one interviews with consumers of different consumption levels, usage habits, and needs. It can be done through phone calls, video conferences, or face-to-face interactions to gain a deeper understanding of their real experiences, problems encountered, satisfaction with existing products, and expectations for future products while using anti brand cosmetics. For example, understanding the special needs and concerns of consumers with sensitive skin towards consumer branded skincare products.

Focus group: Organize focus group discussions and invite 8-12 consumers with similar characteristics or needs to participate. Under the guidance of a professional host, discussions will be held around the topic of branded cosmetics, stimulating interaction and collision of viewpoints among participants, and obtaining richer and deeper insights, such as opinions on product packaging and promotional methods.

Market Trend Research

Industry reports and data analysis: Purchase and research industry reports released by professional market research institutions to understand the overall size, growth trends, development of segmented markets, and future market forecasts of the consumer goods cosmetics market. Analyze sales data and consumer search data on relevant data platforms (such as iResearch and Euromonitor International) to grasp market trends and changes in consumer demand.

Pay close attention to policy and regulatory changes: closely monitor national and local policy and regulatory adjustments for consumer goods products, such as approval standards, regulatory requirements, ingredient restrictions, etc. Changes in policies often affect consumers' perception and demand for products, such as stricter ingredient regulations that may encourage consumers to choose cosmetics with natural and safe ingredients.

Tracking competitor dynamics: Continuously monitoring other cosmetic OEM manufacturers in the same industry as well as consumer facing cosmetic brands. Analyze their new product launches, marketing strategies, market positioning, customer feedback, etc., understand the strengths and weaknesses of competitors, identify market gaps and potential demand opportunities.

Communicate with customers and partners

Customer interviews and demand feedback: Regularly communicate with existing and potential customers to understand their market judgment, product planning, and needs and expectations for OEM services for consumer goods cosmetics. Inquire about the problems encountered by customers during the marketing process and feedback from consumers, in order to adjust the direction of product development and production in a timely manner.

Supplier cooperation and information sharing: Maintain close contact with partners such as raw material suppliers and packaging suppliers to understand the latest development trends, characteristics, and application cases of raw materials and packaging materials. Suppliers may provide information about changes in market demand, such as an increase in demand for certain natural antibacterial ingredients, which may reflect changes in consumer preferences for cosmetic ingredients.

Industry Association and Exhibition Exchange: Actively participate in activities organized by cosmetics industry associations and various industry exhibitions, and communicate and exchange with peers, experts, scholars, and upstream and downstream enterprises in the industry chain. Understand the latest technology, products, and market trends in the industry, obtain first-hand market information and industry dynamics, and also showcase one's products and services, collect feedback and needs from potential customers.

Data analysis and mining

Sales data analysis: Conduct in-depth analysis of the sales data of Daimei Yashi's own branded cosmetics processing, including sales quantity, sales revenue, sales regional distribution, customer purchase frequency, and purchase volume of different products. Through data analysis, identify best-selling and unsold products, analyze their reasons, and understand consumers' purchasing behavior and demand preferences.

Social media and online comment analysis: use social media monitoring tools and text analysis technology to collect and analyze consumer discussions, evaluations and feedback on cosmetics with erasing characters on social media platforms (such as Weibo, WeChat, Xiaohongshu, Tiktok, etc.) and e-commerce platforms. Explore consumers' emotional tendencies, concerns, and pain points, identify potential needs and issues, and adjust product strategies and service quality in a timely manner.