Live streaming individual merchants who want to produce their own cosmetics for sale, what factory can they find to process and produce them well
For live streaming individual merchants, producing their own brand cosmetics requires finding factories that are flexible, qualified, and cost-effective for small batches. The following are specific suggestions and operational guidelines for live streaming sales needs:
1、 The core requirement for live streaming merchants to choose factories
Small batch minimum order (low-cost trial): 2000~5000 pieces minimum order, reducing inventory pressure.
Fast delivery (grabbing hot spots): Short production cycle (15-55 days), quick shelving.
Eye catching packaging: Supports customized high-value packaging materials (such as acrylic bottles, embossed designs).
Compliance and safety: Ensure product registration and testing are qualified to avoid live streaming failures.
2、 Factory types suitable for live streaming merchants
1. One stop service OEM factory
characteristic:
Provide full process services including formula research and development, filing agency, packaging material design, and production, suitable for inexperienced individual merchants.
Usually, there is a ready-made recipe library (such as facial mask, essence, air cushion, etc.), which can be quickly adjusted and put into production.
Recommended area:
Guangzhou/Yunfu, Guangdong: The industrial chain is mature, and there are dense packaging factories (such as Sanyuanli in Baiyun District).
Yiwu, Zhejiang: Small batch flexible, low cost (suitable for low-priced drainage products).
2. Internet celebrity incubation factory
characteristic:
Focus on serving live broadcast/e-commerce customers, and be familiar with the trend of explosive products (such as throwing essence and Anping facial mask).
Provide "free sampling" and "dropshipping" services to reduce initial investment.
Recommended platform:
1688: Search for "cosmetics dropshipping" and "live streaming explosive OEM", and filter for "Chengqi" certified factories.
Tiktok/Kwai supply chain platform: some factories are directly settled, and directional docking is available.
3. Specialized factories in segmented fields
Explosive product direction:
Facial mask: find the facial mask cloth raw material factory (such as Tencel film cloth, long carbon film cloth).
Lipstick/eye shadow: choose cosmetics ODM factory (such as some enterprises in Dongguan and Shenzhen).
Functional direction:
Repair/relief: find a factory with "special certificate" filing ability (such as the essence containing Centella asiatica and ceramide).
3、 Key preparations before cooperation
1. Clarify product positioning
Price bands:
Low price drainage funds: choose Yiwu and Linyi factories.
Mid to high end models: Choose factories in Guangzhou and Shanghai, focusing on ingredient stories (such as "Blue Copper Peptide" and "Double Yeast").
Differentiated selling points:
Packaging innovation (such as replaceable cores and Chinese style design).
Conceptual support (such as "staying up late for emergency treatment" and "early C and late A").
2. Preparation of compliant materials
Individual business qualification:
Business license (business scope must include cosmetics sales).
Trademark registration certificate or authorization letter (if OEM).
Filing materials:
Product formula full ingredient list (provided by the factory).
Packaging design drawing (in accordance with the "Regulations on the Management of Cosmetics Labels").
4、 Cooperative Avoidance Guide
1. Refuse the "three no" factory
Required qualifications:
The factory's "Cosmetics Production License" (available on the official website of the National Medical Products Administration).
Product registration certificate (format of ordinary cosmetics registration number: provincial abbreviation+G makeup website registration number XXXXXXX).
2. Be wary of marketing tactics
False promises such as "7-day special certificate" and "whitening does not require testing" are all violations.
Low price trap: Factories that quote 30% lower than the market price may have the risk of cutting corners.
3. Key clauses of the contract
Intellectual Property: Clearly define the ownership of formula and design copyright to the brand owner.
Quality Guarantee: Agree on return and exchange terms for quality issues, requiring the factory to bear the testing fees.
Delivery compensation: Delay in delivery will result in a daily deduction (such as 0.5% of the contract amount per day).
5、 Recommended cooperation process
Selection positioning: determine the product category (such as facial mask, essence and air cushion) according to the pictures of fans in the live broadcast room.
Factory screening: Contact 3-5 companies through 1688 or industry recommendations to request samples and quotations.
Sample testing:
Test the skin feel and packaging texture of the product (fans can be invited to try and provide feedback).
Submit to third-party organizations (such as SGS) for inspection to ensure compliance.
Small order production: The first order will produce 2000~5000 pieces and test market response.
Live preheating:
Using 'factory traceability' as a selling point (capturing production environment, testing reports).
Emphasize the use of "proprietary brands" and "customization" to increase premiums.
6、 Low cost quick start solution
Option 1: Labeling and dropshipping
Choose the existing explosive products (such as hyaluronic acid facial mask) of the factory, paste the private brand directly, without customization, and deliver within 3 days.
Option 2: Combination Set
Purchase factory finished products (such as facial cleansers and lotions), customize gift box packaging, and create a "live streaming room exclusive set".
Summary: Live streaming merchants need to balance cost, speed, and compliance when selecting factories, and prioritize choosing factories that provide one-stop services and have internet celebrity cooperation cases. Conduct small-scale trials in the early stage, iterate products based on feedback from fans, and gradually create new models. If you need specific factory recommendations or category planning, you can further communicate your needs!