If you plan to produce a brand of essence water, you should first do the following
If you plan to produce a brand of essence water, you should first do the following
If you plan to produce a brand of essence water, you can carry out work from market research, brand planning, product research and development, production preparation, marketing planning and other aspects to lay the foundation for the successful launch and promotion of the product:
Market Research
Industry trend: by consulting the industry reports of professional institutions such as iResearch and Euromonitor International, we can understand the market scale, growth rate and development trend of essence Water, and grasp the current popular industry trends in ingredients, efficacy, dosage forms, etc.
Consumer demand: through online questionnaires, offline interviews, social media topic discussions and other ways, we can deeply understand the preferences and needs of target consumers for essence water in terms of efficacy, texture, price, packaging and other aspects, and identify the core selling points of the product.
Competitive product analysis: select the same kind of popular essence aquatic products in the market, conduct a comprehensive analysis from brand positioning, product composition, efficacy promotion, price range, packaging design, sales channels and other dimensions, find out the advantages and disadvantages of competitive products, and provide reference for their own product positioning.
brand plan
Brand positioning: Based on market research results, clarify the brand's positioning, whether it is high-end luxury, mid-range cost-effectiveness, or affordable to the masses; Identify target consumer groups, such as age, gender, purchasing power, skincare needs, etc.
Brand philosophy: Extracting unique brand concepts such as natural environmental protection, technological skincare, etc., to give the brand a distinct personality and values, enhancing consumers' sense of identity and loyalty.
Brand Name and Logo: Develop a concise, memorable, creative, and brand aligned brand name, and design a unique brand logo that visually captures consumers' attention and enhances brand recognition.
product research and development
Determine product efficacy: according to market demand and competitive product analysis, determine the core efficacy of essence water, such as moisturizing, whitening, wrinkle resistance, repair, etc., and select the corresponding effective ingredients, such as hyaluronic acid, nicotinamide, retinol, asiatica asiatica extract, etc.
Looking for a research and development partner: If you have no research and development ability, you can find a professional cosmetics research and development organization or a powerful essence water substitute processing factory to cooperate, communicate the specific requirements of the product's efficacy, texture, composition, packaging, etc., and jointly develop the product formula.
Product testing: Conduct stability testing, efficacy testing, safety testing, etc. on the developed samples. Stability testing includes quality changes in environments such as high temperature, low temperature, and light exposure; Efficacy testing can verify product effectiveness through consumer trials, laboratory testing, and other methods; Safety testing ensures that the product is free from risks such as irritation and allergies.
Production preparation
Choose production method: Based on one's own strength and needs, choose to produce on their own or outsource processing. Self production requires the establishment of a factory that meets cosmetic production standards, the purchase of production equipment, and the recruitment of professional production personnel; For outsourcing, it is necessary to select qualified, reputable, and strong production capacity outsourcing factories, sign detailed outsourcing contracts, and clarify terms such as product quality standards, production cycles, prices, and intellectual property ownership.
Raw material procurement: Establish cooperative relationships with high-quality raw material suppliers to ensure the quality and supply stability of raw materials. Strictly inspect the purchased raw materials to ensure compliance with product formulas and quality requirements.
Packaging design: Design packaging that conforms to the brand positioning and product characteristics, including bottle material, shape, color, label design, etc. Packaging should not only be aesthetically pleasing, but also have good sealing, practicality, and transportation safety. At the same time, anti-counterfeiting labels can be considered to protect the brand and consumer rights.
Marketing Planning
Develop marketing strategies: Based on brand positioning and target consumer groups, develop comprehensive marketing strategies, including online and offline promotion channels, promotional activities, advertising placement, etc. Online promotion can be achieved through social media platforms, e-commerce platforms, and collaborations with beauty bloggers; Offline, brand awareness can be enhanced through participating in exhibitions, holding new product launches, and collaborating with physical stores.
Building sales channels: Establish diversified sales channels, such as opening brand official websites, joining mainstream e-commerce platforms, cooperating with offline cosmetics stores, beauty salons, pharmacies, etc., to expand the sales scope of products.
Brand promotion: Before the product is launched, attract consumers' attention through warm-up activities, such as releasing product previews, inviting beauty bloggers to try and recommend, and conducting lottery activities. After the product is launched, continuous brand promotion and word-of-mouth marketing are carried out to increase the brand's market share and product sales.